I launched this site last night. Anthem Sandwich shop. A punk-rock themed deli located in Denville New Jersey, it’s guaranteed to be the most badass sandwich shop this side of the Hudson. Owner and chef Tom Pollio is simply not to be fucked with in the kitchen.
Design-nerd things learned here:
- @font-face sucks. The world isn’t ready. Could be awesome, could be wonderful, but failed in the browsers I wanted to support for this site. I tried it out for the menu and contact headings but image replacement still won out in the end. Also, most free fonts are very poorly constructed and render terribly browser to browser.
- Fireworks rocks Photoshop at saving PNGs. By simply opening my PNGs, tweaking the Optimize palette and resaving from Fireworks I typically saw an 80% reduction in file size. Well worth it; this site relied heavily on the file format.
- Keeping the design feeling grungy while still selling sandwiches is a tough aesthetic. Keeping the colors warm definitely helped with this.
- I really like the single page trend. I definitely see it gaining a lot of traction for small businesses in the future.
Anthem should be open within the next few weeks. So if you’re in the Denville area be sure to stop by, check out some Rancid and Social D posters and let Tommy kick your teeth in with his short rib grilled cheese.
This may or may not be client work.
Design goal: Create the most uncomfortable set of smilies ever.
If stoners had a political party, this would be their logo. I’m feeling the itch to do a mega-awesome vector illustration again soon.
Macabre holiday card time. This seems to be a reoccurring theme of my holidays.
Working on a company picnic flyer. There may be some issues with legibility of my type. Also, I may be letting my own personal beliefs show through a bit too much on this one.
Part of a dinner and a movie promotion I’m working on for a sushi lounge. I still have a lot of work to do on that sushi roll.
Looking through some of my old work tonight. Man, I created some scary shit during my early college years.
Don’t make a fool out of me…
So, I got a commuter bike. Yeah… it’s kinda slow… sure it’s got a low seat… and it may look like it was born out of bad 80’s movie… but What’s it to ya? Huh huh?!
If any of you tumblr motorcycle doodz have an issue with my choice in day to day two wheeled transportation: You pick the track, you pick the date and I will personally come out there with my 60mpg grocery getter and show you what 48 horsepower tugging on rock-hard touring tires can do.
